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Social Media , The Driving Force for Video Production

Social Media Projects

 

SOCIAL MEDIA PROJECTS CAMPAIGN EXAMPLES

Facebook Projects, Twitter Videos & China WeChat Campaigns, LinkedIn Promos, Google+, YouTube, Pinterest, Instagram and other sites from Flickr to Periscope

 

Case Study – Evans & Lewis, Trade Car Insurance Campaign

When we were approached by Evans and Lewis who knew YouTube could work for them, but not to the extent that our campaign succeeded.  We wanted the video to work just like you would see on TV, a 30second voiceover-led ad with powerful graphics and visuals. It needed to immediately appeal to a young, predominantly male audience. We wanted to drive traffic to the webstie through click-through calls-to-action and intelligent use of YouTube Cards.  Through intelligent use of metadata and search terms we put Lewis and Evans is in the top slot for “Car Trade Insurance” with thousands of views and click-throughs.

WECHAT CHINESE SOCIAL MEDIA PROMOTION FINCHATTON UK, SAVILLS HONG KONG

Video helps build trust in your product, or service.  While many videos start with the idea of showcasing a product or service, we are more interested in videos that somehow capture something about the culture of the business, or brand. Give people a reason to like you, your products and what you stand for.  We have produced video campaigns for numerous companies that have been across many different platforms

Our most recent campaign (below) was for wechat (the Chinese Facebook), promoting London’s most luxurious new property – 20 Grosvenor Square with Savills and Finchatton.  Our edit needed to appeal on numerous levels.

WeChat Chinese Campaign

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Case Study – Crowdfunding for Martin Small’s Children’s Book 

Broadcast Productions was approached by Martin Small who wanted to raise funds to fund publication of his children’s book “Mr You and Mrs Me”.  Crowdfunding videos need to be draw investors in on a number of levels and it took a few edit versions to get the right balance – drawing on powerful emotional visuals with a very clear and concise call-to-action. Thanks to a highly successful campaign Martin achieved his target and his book has been published.

The Pope of Good Intention – Book Promotion The UK Publisher Constable wanted to push a new book, The Pope of Good Intention to a wide audience profile.  We decided to create a cinematic promo emulating the style and tone of the Davinici Code promos, publishing the film on YouTube in a widescreen film aspect ratio to add to the cinematic approach.